Rose oil has been treasured for centuries for its rich floral aroma and its many uses in skincare, aromatherapy, and personal care. Among the world’s best-known varieties is Bulgarian rose oil, traditionally produced from the fragrant petals of Rosa damascena grown in Bulgaria’s famous Rose Valley.

So, what are the benefits of rose oil, and how can you actually use it? Rose oil is commonly used to add fragrance to skincare products, create relaxing aromatherapy blends, enhance massage oils, and bring the unmistakable scent of fresh roses into everyday routines. Because pure rose essential oil is highly concentrated, however, knowing how to dilute and use it properly is important.